This week we look at a new online tool that offers data on physician prescribing patterns, targeting your big data analysis to improve your marketing, using data to support drug marketing, physicians use smartphones in drug decisions and building online healthcare communities:
– iHealthBeat reports that a New Online Tool Offers Data on Physicians’ Prescribing Patterns. The online tool – called Prescriber Checkup – contains information on nearly 350,000 health care providers who have written at least 50 prescriptions for one drug under Medicare Part D during 2010. The tool includes data on the providers’ patient populations, prescribing choices and accompanies ProPublica’s analysis of Medicare Part D data from 2007 through 2010
– An age of marketing empowerment has rise, driving the evolution of the modern marketing world where one must be accountable for every decision and it all starts and ends with the consumer. Quirk’s shares Target Your Analysis to Target Your Marketing as a cure for the big data headache
– A data trove now guides drug company pitches. Pills Tracked From Doctor to Patient to Aid Drug Marketing from The New York Times, discusses the vast databases of patient and doctor information being used by pharmaceutical companies to market drugs. Drug makers say they are putting the information to good use by helping a doctor improve the chances that their patients take their medications as prescribed, or making sure they are prescribing the right drug to the right patients
– According to a March 2013 survey conducted by ad agency WPP’s Kantar Media, nearly three-quarters of physicians in the United States are using their smartphones at work. Survey: 31 percent of Doctors Make Rx Decisions From Smartphones from MobiHealthNews covers additional findings from the study
– Health-related research is among the top three online activities worldwide. In the United States alone, more than 100 million Americans per year will visit health-related sites. How to Build Online Engagement With Health Care Communities from Content Marketing Institute offers ideas on how marketers should approach a content strategy for an online health care community and ensure that content is credible, relevant, and supportive of the organization’s objectives
That wraps this week’s review of news from and for the pharma market research community. I’ll leave you with an invitation to learn more about the benefits of real time data and offer you a personal demo of InCrowd’s on-demand platform providing you direct and immediate access to Crowds of screened and targeted healthcare professionals.
If you have tips, suggestions or resources you’d like to share leave us a comment below and please feel free to suggest topics that you’d like to see covered in future posts.
