Something unusual is going on at HTC. The Taiwanese electronics company which had recently been struggling financially, announced that its flagship smartphone, the HTC One, has sold around 5 million units since its launch though 5 leading execs left the company for reasons unknown.

Trouble looks to have started at HTC back in April when the delay of the highly-touted HTC One resulted in a dismal quarterly earnings which was reported at roughly $2.8 million. Some kind of internal struggle must have ensued, though, because the HTC One is considered by many tech writers and gadget experts as being the premier handset on the market today. But that didn’t stop vice president of global communications Jason Gordon, global retail marketing manager Rebecca Rowland, director of digital marketing John Starkweather, and product strategy manager Eric Lin from departing.

Eric Lin took to Twitter yesterday to post, interestingly, how success doesn’t necessarily equate with happiness

The HTC One as a device itself is certainly a more than capable device, though its sales don’t seem to be enough for a company in utter free fall. After all, rival electronics manufacturer Samsung has already sold 10 million Galaxy S4 smartphones, more than double HTC’s output of its flagship, in a shorter period of time.

The Verge has a theory, citing an unnamed source that “CMO Ben Ho, who came from Taiwanese carrier FarEasTone late last year, could share the responsibility for the upheaval as he moves some planning and strategy from Seattle back to HTC’s Taipei headquarters.”

The tech site also notes that HTC’s co-founder and longtime CEO Peter Chou is notorious for making decisions on the fly without looking at long-term implications.

Despite the reasoning behind HTC’s leaky ship, some kind of internal overhaul must take place if it looks to build on the success of the HTC One. The smartphone is truly a man among boys with a 4.7-inch display screen with a 1920 x 1080 resolution, Full HD, and 469dpi pixel density. It features a camera with a 4MP sensor (HTC doesn’t believe in bigger is better), runs on a Qualcomm Snapdragon 600 APW8064T quad-core 1700 MHz processor, and offers 2048 MB of RAM as well as 32 of internal storage.

We’ll be keeping our ears to the ground to find out whats really happening up top the HTC pecking order. In the meantime, let us know your thoughts. What do you think is going on with HTC? Will the impressive HTC One be enough to save the company?

You can read more stories on Boston startups, technology and innovation at https://www.bizjournals.com/boston/inno