This week we look at the science behind visual data, 2020 pharma market estimates, how healthcare marketers can better target their audience, gaining trust when marketing to doctors and creating understandable patient educational materials:
– While scientifically-backed studies do exist, there are actually many things we don’t know about how and why visualization works. Harvard Business Review put together The Science of What We Do (and Don’t) Know About Data Visualization, a brief tour of data visualization research to help you make better decisions when viewing your data
– Positions and Promotions covers recent estimates from GlobalData on US pharma Market Worth $475 billion by 2020. Driving factors include the PPACA extending health insurance to 32 million more Americans by 2016 and the expansion of the 60 and over age demographic
– More and more pharma companies are reserving their funds for use with vendors that can exactly target specific audiences. Today’s smartest marketers use a sophisticated mix of targeting – combined with strategic upfront planning – to achieve measurable results. How Healthcare Marketers Can Reach Target Audiences from HealthWorks Collective offers 5 tips to help healthcare marketers on the road to effective digital targeting
– Brand success in today’s healthcare environment depends on engaging doctors on their own terms. To meet the needs of the current market and the new requirements of healthcare practitioners, sales and marketing leaders are in the midst of redefining physician engagement. Direct Marketing: Message in a Bottle from Medical Marketing & Media offers suggestions for gaining trust
– A new study published recently in JAMA Internal Medicine suggests that despite good intentions many patient educational materials are too difficult for patients and their families to grasp. World Of DTC Marketing’s Patient Educational Material Too Complex for Average Consumers outlines things that every pharma product website should have to make it easier for consumers to read and understand the content
That wraps this week’s review of news from and for the pharma market research community. I’ll leave you with an invitation to learn more about the benefits of real time data and offer you a personal demo of InCrowd’s on-demand platform providing you direct and immediate access to Crowds of screened and targeted healthcare professionals.
If you have tips, suggestions or resources you’d like to share leave us a note below and please feel free to suggest topics that you’d like to see covered in future posts.
