3DTV, smartphones, tablets, social networking and e-commerce: all of these markets were examined in reports published this month by Boston’s leading market research firms. Here are 16 data points from Yankee Group, Strategy Analytics, IDC and Forrester that provide insight into this quickly growing sectors:
Social Networking: data points from Yankee Group
- 75%+ of CIOs encourage employees to use video conferencing at work
- 60% of CIOs block IM and Facebook use at work
3DTVs: data points from Strategy Analytics
- 34% of US homes will own a 3D-ready TV by 2014 (in Europe it will grow even faster, with 42% of homes owning a 3DTV by 2014)
- Sales of 3D-enabled devices (TVs, Blu-ray players, phones, gaming consoles, etc.) are expected to grow 89% in 2011, to reach 95 million units
- By 2014 the global installed base of 3D-enabled devices is projected to reach 900 million units
Smartphones: data points from IDC & Strategy Analytics
- The worldwide smartphone market is expected to grow 50% in 2011 (IDC)
- Worldwide smartphone operating system market shares for 2011 is projected as follows: Android 40%, Blackberry 15%, iOS 16%, Symbian 21%, WP7 5.5% (IDC)
- Nokia’s smartphone market share in the US is projected to rebound to 10% by 2015 thanks to marketing support from Microsoft (SA)
- Samsung’s smartphone market share in the US is projected to grow to 21% by 2015 thanks to Android (SA)
- Apple (29%), Nokia (20%), RIM (15%) generated 64% of smartphone revenues in 2010 (SA)
Tablets: data points from IDC
- 18M tablets were shipped in 2010 with Apple capturing an 83% share
- Of the 18M, 10.1M shipped in Q4
- In Q4 2010, Samsung’s Galaxy Tab was the biggest iPad competitor, capturing 17% of units shipped
- Tablets are on pace to reach shipments of 50M units in the US in 2011
E-commerce: data points from Forrester
- eCommerce is set to grow at a compound annual growth rate of 10% through 2015
- eCommerce will reach $279B in the US
Which data points surprise or excite you the most? Let us know in the comments!
