Webinars are a great way to get your message out, set your company up as a knowledge leader and generate leads for your sales force. However, the hardest part can often be getting your audience to register, and email campaigns with straight HTML text often don’t always catch enough attention.
Online video presentations are a great way to stand out from cluttered inboxes, generate interest in your topic and drive registration to your next webinar or live event.
Here are six tips for creating an engaging webinar invitation that works.
#1. Keep it short.
The shorter the video invitation is, the better. Remember, you are trying to capture the attention of very busy people. All it takes is about 30 seconds to get your message across, so just include the highlights.
#2. Leverage PowerPoint slides.
You don’t need a degree in video editing to create your own online video webinar. All you really need are PowerPoint slides that you can convert to video . In some case, you’ll be able to use or modify the slides you’ve already created for the webinar.
#3. Highlight the value.
Make sure you let your audience know up front what they’ll get out of attending your webinar. Include the key takeaways in the opening of your invitation.
#4. Introduce your speakers.
Include a short explanation of who your speakers are and why they are experts on the topic. This will give instant credibility to your webinar.
#5. Add audio narration.
Bring your video invitation to life with a compelling voice-over. This way, you won’t have to rely on text-heavy slides. Instead of reading your invitation, your audience can look and listen to it. For example, with Brainshark, you only need a phone or microphone to add audio to your presentations. And for a more personal touch, try having your speaker record the narration themselves!
#6 Make it easy to register.
After you’ve done all of the above, your audience will want to sign up, so make sure it’s easy for them to do that. With your Brainshark presentation, try including a large “register button” in the video that will take viewers to your registration page when it’s clicked.
Check out this short presentation for step-by-step instructions on how to use Brainshark video presentations to create a webinar invitation for your next online event. We’ve even included a ready-to-use PowerPoint template and sample script so you can start seeing results today!
More webinar tips and ideas:
- Re-examining your Webinar Strategy: A Timely Report for Marketers on Webinar Best Practices
- Webinar Strategy Resources
