“A Day in the Life” is a series where we’ll profile a variety of residents to get an intimate glimpse into their day-to-day. These are your neighbors. Get to know them.
LIQS, the world’s first premium ready-to-drink cocktail shot, launched this summer in Boston. The portable cocktail shots, which currently come in a variety of flavors, are an innovative new way of drinking cocktails – sealed in a high quality shot glass.
And the popularity of LIQS is growing by the day. Since launching in Massachusetts, the cocktail shot has become available in over 100 liquor stores throughout the state. And by the year’s end, LIQS founder, Michael Glickman, anticipates that the cocktail shots will also be available in places like upscale lounges and nightclubs, in hotel room mini-bars and through event planners and catering companies.
As you may imagine, Glickman, who invented and developed the cocktail shot brand with partner Harley Bauer, has been quite busy growing his LIQS business. Here’s how the entrepreneur spends his days living and working in Boston.
How do you spend most mornings?
I wake up between 7:30 and 8 a.m., spend an hour on emails, put on my workout clothes and grab a coffee at The Wired Puppy, which is my favorite coffee (shop) in Boston so far. I’ll do a brisk walk over to the gym and do forty five minutes of cardio. Then back to work feeling awake and rejuvenated.
What are the top priorities on your to-do list right now?
If I had to break it down, I’d say my top priorities are dedicating myself to growing my company, being healthy (eating right and going to the gym at least four times per week) and maintaining my long distance relationship as my work launching LIQS in various regional markets necessitates the long distance.
What is the best part and the worst part about your day?
I’m a people person and thrive off the energy of being around people so I love it when I have meetings and get face time with strategic partners – typically event planners, hotels, night clubs, and liquor stores. It’s always amazing to see people’s reactions in meetings when they first see and taste LIQS in person, and when I get them slightly buzzed by encouraging them to taste all of the flavors.
The worst part of my day is when there’s not enough time to get through my never ending to-do list.
How did you come up with the idea for LIQS?
First, let me start by saying that I’ve never outgrown shots and really enjoy them as long as they are not the sugary or watered down kind. I noticed that there was a trend with prepared drinks coming onto the market but nothing existed that was both high quality and portable. LIQS perfectly fills both voids because we use all natural flavors, mixology-inspired recipes and they are packaged in re-useable plastic shot glasses.
What’s next for LIQS?
We are growing fast in many ways. We are adding new flavors (Lemon Drop coming in November) and we’re expanding our retail footprint in our current markets of FL, MA and TX. In fact, LIQS is already being sold in more than 100 accounts throughout Massachusetts and this number is increasing every day.
If you could impart one piece of advice to our readers, what would it be?
Creating a new brand or product is challenging but having a good idea and executing that idea effectively includes packaging it uniquely and of course never skimping on the quality of the product itself. You should make a product that you and your friends would purchase and want to consume.
If you weren’t answering my questions, what would you be doing instead?
Probably having a LIQS or two and catching up on emails on my patio while enjoying this beautiful sunny afternoon.
Image courtesy of LIQS
