This week we look at ways big data can improve cancer treatment, a new smart pill bottle for monitoring medications, provider engagement through technology, the value of digitally connecting patients to their pharmacists and a new injection that may be the solution to treating melanoma.
As reported by MedCity News, the use of big data to provide more targeted cancer fighting treatments to improve outcomes is steadily evolving. 4 Ways Groups Are Harnessing Big Data to Improve Cancer Treatment explores companies that are striving to combat the second leading cause of death in the US
According to a recent article in JAMA, it costs healthcare $100 billion a year when consumers decline or forget to take their medication. MedCity News’ Smart Pill Bottle Developers Ink Deal with Wireless Network Provider KORE describes what information the pill bottle can gather to help understand the reasons patients aren’t taking their medications and then provide this data to providers
Provider engagement via technology is a necessary tool for Pharma. According to Manhattan Research, Physician’s Expect More from Pharma shows that tablets clearly enhance details and lengthen pharma rep visits. Physician handling of tablets during these meetings makes them more likely to research further information online, to request samples and to prescribe the drug discussed
The Pharmacist is an important voice in digital health. Forbe’s article on Digital Health and the Pharmacy: A Prescription for Success details the value of connecting patients to their pharmacist from advice to device
PV-10 may be the solution to shrinking tumors. Single Injection May Revolutionize Melanoma Treatment from World Pharma News, outlines a new study from Moffitt Cancer Center that could offer hope to patients with melanoma, the deadliest form of skin cancer
That wraps this week’s review of news from and for the pharma insight community. I’ll leave you with an invitation to learn more about the benefits of real time data and offer you a personal demo of InCrowd’s on-demand platform providing you direct and immediate access to Crowds of screened and targeted healthcare professionals.
If you have tips, suggestions or resources you’d like to share leave us a note below and please feel free to suggest topics that you’d like to see covered in future posts.
