The renowned advertising firm allen & gerritsen is taking Blue Cross Blue Shield of Massachusetts to a whole new level.
With the help of the collective creativity teeming from a&g, Blue Cross Blue Shield is launching a new marketing campaign aimed at striking a personal chord amongst the underinsured and, perhaps more importantly, the uninsured. This is the first collaboration between a&g and Blue Cross Blue Shield Massachusetts, and surely won’t be the last.
The multimedia campaign resounds on a personal level, telling the stories of actual Blue Cross Blue Shield of Massachusetts clients “through their own eyes and in their own words, and highlights the freedom, independence and support they receive from Blue Cross Blue Shield of Massachusetts, allowing each of them to live the life they choose.”
The core of the campaign, though, are 30-second and 60-second television spots as well as radio, digital videos, and banners.
But more than try and illustrate the notable benefits of Blue Cross Blue Shield, it reinforces the individuality of the respective plan member. “It’s a health plan distinct to each of them and their unique situations and stages of life.”
And Blue Cross Blue Shield Massachusetts is ecstatic.
Timothy O’Brien, Senior Vice President, Sales and Marketing for Blue Cross Blue Shield of Massachusetts noted optimistically in a statement, “Blue Cross Blue Shield of Massachusetts’ corporate promise is to always put our members first and by creatively shining the light on their real stories and unique needs, allen & gerritsen brings that commitment to life. We are honored to be the trusted health plan for each and every one of our 2.8 million members and are excited that this campaign showcases the security and peace of mind you have by choosing Blue Cross as your health plan.”
You can check out one of the first three video clips of the new a&g campaign below. The other two are readily available for viewing here.
Allen & gerritsen wields an impressive arsenal of clients that includes the likes of office supply giant Staples, local institution Museum of Science, oldest brewing company in the country Yuengling, and the prestigious Temple University. Blue Cross Blue Shield Massachusetts, one of the most trusted and reliable healthcare providers, boats approximately 2.8 million policyholders.
