Though Christmas has come and this year, we’re still in the midst of the holiday season; the season of giving. It’s about being charitable, openly aiding those in less fortunate situations than, say, you and me. And while it’s certainly noble enough to donate a monetary sum to a bevy of nonprofits, Boston-based Crimson Hexagon put their social media chops to the test, analyzing the most sought after toys under $60 that they could donate to Toys for Tots.
They didn’t disappoint.
Crimson Hexagon CEO Stephanie Newby took to the company’s blog to note that “Rather than speculate, or even survey a small group of our colleagues, we used ForSight to look at unsolicited online conversation about holiday shopping.”
Essentially, they dissected thousands of Twitter conversations in the days leading up to Christmas to try and decipher which toys were in highest demand amongst tots because the noted charity “is a democratizing force in the community: it exists to collect and distribute toys to children whose parents can’t afford to buy gifts for Christmas.”
Here’s the data they uncovered.
The top five toys children hoped to receive on Christmas were:
- Skylanders Action Figures
- Furby Boom
- Ever After & Monster High Dolls
- Big Hugs Elmo
- Despicable Me Minion Dolls
Using this data, the Crimson Hexagonians made their way out to a nearby Toys R’ Us and dropped a cool $1,200 on toys for 53 different tykes. Surely those kids celebrated with optimistic holiday cheer, putting their new action figures and dolls to good use.
In the spirit of such, a big thanks to Crimson Hexagon and all of the other Boston businesses that made the lives of children just that much better on Christmas due to their charitable actions.
