Defined by innovation and an undercurrent of rich history, from our leading companies and cutting edge startups to our government and top tier colleges, Boston inspires. This photo series aims to capture it. Enjoy!

Today’s photo of the day is from Boston’s Lauren Remmes, who snapped this photo of L.L.Bean’s innovative advertising campaign currently running here in the Hub. For those who haven’t heard the news, L.L. Bean just announced eternal free shipping on all their merchandise — no matter what or how much you purchase. “All L.L. Bean gear now gets a free ride,” and the company is hoping to really win over our hearts here in Boston by taking over eight of the MBTA’s most popular bus routes (pictured is #9) and paying for anyone who takes those rides. Thanks L.L. Bean!

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