We’ve all been there: You gather with a bevy of your brightest buddies, head down to your favorite watering hole with some serious swagger, and submit an utterly ridiculous team name for trivia night. But then you realize, as soon as the first question echoes over the amplifiers, that you’re far out of your league, wicked far, and that you’re trying to wrap your head around these questions the way you did the Patriots’ seemingly unlikely victory on Sunday. But the folks over at Yester are upping the ante for trivia buffs, hoping to change the way people digest historical facts in a way more agreeable to the masses.

Yester, based in Somerville, is a new history publication that was conceived, in light of a the aforementioned similar scenario, due to popular interest in the subject as well as the simple lack of anyone else engaging with history in such a contemporary fashion.

“The idea was born at trivia in the spring, when a friend and I were sort of talking about trivia, and namely the idea that there isn’t a publisher on the web that provides easily digestible history content for a broad audience,” Yester co-founder Adam Vaccaro told BostInno in an email. “Most history content is either niched, overly academic, or just a facet that is published for special occasions by mainstream media. This is surprising to me, because I think a lot of people really, really, really like learning about history.”

But before Vaccaro and company – his team of peers is comprised of a Boston University PhD candidate, a high school history teacher, and marketing professional with a penchant for the past  amongst others – can begin to tap into this broad audience and begin publishing engaging content, they need to look at Yester as more than just a hobby but as a legitimate publication; a sentiment Vaccaro recognizes but is in no rush to accomplish, and rightfully so.

“I wasn’t scanning for deficiencies in the world and looking to capitalize on them. I just love history and have a solid network of people who also love it… For now we’re having fun publishing once a day,” he mentioned.

Certainly, getting Yester off the ground and bookmarked on more and more web browsers across Massachusetts and beyond is a lofty goal, despite the lack of urgency. Right now, Yester is prioritizing audience growth ahead of the more traditional business aspects and partnerships through the utilization of search engine optimization and social media (they have over 1,000 Facebook likes already), but in order to build an audience Yester comprehends the need for a broader authorship.

A substantial facet to their growth strategy is building a network of budding historians, trivia buffs, local experts, and graduate students all eager to share their knowledge. This will allow for Yester to touch on a variety of historical subjects and tidbits, and refrain from focusing solely on New England by broadening their scope. This, subsequently, will afford Yester to publish a wide spectrum of content, not just in historical context but in the realms of “historical fiction… breaking news events, as well as publishing news from the world of archaeology.”

But that’s not to say constructing Yester into an actual revenue-producing company is completely out of sight.

“We’ve also been giving some thought to partnerships with other publishers and have a couple of cool ideas on that front. Nothing I can write about just yet though,” Vaccaro added.

Looking to the future also entails looking at potential pitfalls. For some, it’s concerning that the next-generation of millennials who take to Twitter to vent their frustrations in the likes of not knowing who Paul McCartney is or that the Titanic isn’t just a movie and actually happened. Vaccaro, though, is far from obtuse in noticing these blatant misconceptions about history and, rather, sees it as an opportunity for Yester to bridge the gap between the those who think they know, those who don’t know, and those who want to know about history.

The success of trivia apps like QuizUp and the popularity of trivia nights at various bars is evidence enough that people want to learn. And Yester can help them learn without making them feel like they’re learning.

“I think people LOVE history, even if they don’t very well understand it,” continued Vaccaro. “There’s also a thirst for going deeper and having a better understanding of historical events, or at least that’s our theory and hope.”