Image via Bridj

Once the snow in Boston clears (at least, slightly), pop-up bus service Bridj will be heading down south. On Wednesday, Feb. 25, the company announced that it will be expanding to Washington D.C. this spring.

“We’ve made a significant impact on the local transportation industry and the daily commutes for thousands of Bostonians,” said marketing manager Ryan Kelly in a mass email. “We’re looking forward to doing the same for D.C.”

Bridj uses big data to discern the most efficient way a user can travel from one place to another. This frees its bus fleet from utilizing the same route day in and day out, ŕ la the MBTA, and allows the flexibility of transporting passengers in high-volume areas.

Essentially, routes are based on passengers’ needs.

The local startup also created a Washington D.C. website that they’re helping capital dwellers will use to enter their home and work addresses so that Bridj can develop an algorithm to best serve them.

“Our PhD-led data science team is developing our initial service area as we speak,” noted Bridj on its blog. “Their algorithm takes into account dozens of different data streams on how D.C. moves, as well as feedback from potential users like yourself.”

The logic behind Bridj’s southbound launch is threefold, exemplified by these comparisons between Boston and D.C. :

  • Over a third of each city’s residents don’t own cars.
  • Fewer than 40% of jobs in each city’s metropolitan area can be accessed via public transit in 90 minutes or less.
  • The weather. We’ve seen a massive shift from public transit, walking, and biking to more reliable and comfortable means of transit like Bridj when it’s snowing or raining. DC and Boston residents alike can tell you spring weather is unpredictable and can be colder and rainier than one would expect.

Speaking of the weather, Bridj offered free bus rides for Boston commuters in early February when the MBTA was arguably at its worst.

Back in January the startup sought a Series A round of $10 million to $15 million from five or six firms which would value Bridj at a roughly $60 million.

BostInno reached out to Bridj to see if the round was any factor in the move. We’ll be sure to update this article upon receiving a response.

The last fundraising documents Bridj filed with the SEC were in August of 2014.