Having made a major national splash for its extremely prevalent television advertising in August and September at the start of football season, DraftKings has taken a step back. Though it continues to run frequent commercials promoting its daily fantasy sports contests (and has many in-show segments on networks like ESPN and NESN), the Boston-based company has fallen off the national pace in the most recent ad stats.

According to iSpot.tv, who tracks TV ad stats in real-time, DraftKings has fallen outside of the top-1o biggest spending advertisers in the U.S. even though competitor FanDuel remains. In fact, FanDuel has outspent DraftKings more than 2-1 since the start of October. In an iSpot report cited by the Wall Street Journal’s Suzanne Vranica, DraftKings has spent $5.9 million on ads for the last two weeks, as opposed to the $13.8 million spent per week in the month before.

That’s a decline of more than 50 percent, though it should be slightly tempered by the fact that DraftKings always intended to slow its advertising. On the NFL’s opening night, a DraftKings source told BostInno that the plan was never to compete with national advertisers for the entirety of football season. The intention was to make a big splash in the NFL’s opening few weeks.

By contrast, FanDuel has increased its spending on commercials according to iSpot. DraftKngs’ New York rival spent an average of $11.9 million per week in the five weeks proceeding October 4. Since then, FanDuel has upped that mark to $13.9 million in the last two weeks.

Of course, in the scope of the overall year, DraftKings still holds a significant edge over FanDuel. In 2015 so far, DraftKings has spent $139,370,906 for 43,470 national airings. This tops FanDuel, who have shelled out $95,722,320 for 25,302 national airings.