In a summer technology event calendar that’s already bursting at the seams, things just got a little more cramped and we’re not complaining. The summer already lineup includes multinational tech giants like BlackBerry, whose BlackBerry Live is on May 14; Google, whose I/O is scheduled directly after on May 15-17; and Apple, whose World Wide Developers Conference (WWDC) is slated for June 10-14. But our interests have all been heightened with the addition of Dropbox, which announced today that it plans on holding a developers conference, called DBX on July 9 at Fort Mason in San Francisco.
Events and conferences like this have done a lot of good for the host company. They generate buzz, act as a promotional tool, allow for search optimization, and help to market a company’s brand. Dropbox, a leader in cloud-based solutions, is looking to get in on the action.
Dropbox posted the following to its blog today,
“Mark your calendars! This summer, the Dropbox community will come together on July 9 for a day of creativity and exploration at San Francisco’s Fort Mason. At DBX, you’ll meet fellow developers, see the great things they’re building, and share ideas with the engineers and designers working on Dropbox’s API. But most importantly, you’ll be the first to learn about new products that will make developing on Dropbox even easier.”
Back in January Dropbox released a new set of features for saving, uploading, and sharing photos. AllThingsD reported that “The new features include photo albums, quick previews for PDFs and other documents, and easier sharing to Facebook, Twitter and email.”
If Dropbox is willing to go all out with an inaugural event, my guess is its cooking up something big over there. If a press conference was all it needed to publicize and launch its photo features, one of the few upgrades that didn’t involve simply adding more space or increasing convenience, then something big is likely in store.
Prior to launching photo albums in January, Dropbox purchased the photo cloud storing solution Snapjoy. Snapjoy allowed for users to aggregate, archive, and view all digital shots taken from cameras, phones, photo apps and view them online. In March, Dropbox acquired the email management application for iOS aptly called Mailbox leading me to believe that Dropbox has a heavy email overhaul on the horizon.
