This week we explore the use of social media monitoring in market research, ways to improve the customer experience in the pharma industry, review projections on remote patient monitoring, dive into Facebook hashtags in pharma and look at ways to understand a healthcare professionals’ online influence:
– MobiHealthNews’ Remote Patient Monitoring To Save $36B By 2018 offers projections on remote patient monitoring from several recent studies conducted by Juniper Research, Spyglass Consulting, and GBI Research
– Adding social media monitoring is a dynamic way to enhance your market research insights. DigiPharm’s Social Media Monitoring in Market Research shares three reasons why you should also use social media monitoring as a form of market research. The key is not to forget traditional market research but to think about the additional value from adding social media monitoring to the mix
– Pharmaceutical companies are increasingly focused on building engaged and loyal customers.PeopleMetrics outlines three simple recommendations for helping create and execute a customer experience vision based on their work in the pharmaceutical industry in Making the Customer Experience Vision a Reality in the Pharmaceutical Industry
– Now that hashtags are functional on Facebook, brands, specifically pharmaceutical brands, should to consider how they will use hashtags in their Facebook content. Intouch Solutions’ How Can Pharma Use Facebook’s Clickable Hashtags? suggests three usages along with some best practices
– The Internet, and social media in particular, have dramatically changed the traditional paradigm of influence. Understanding Influence Among Healthcare Professionals Online from Creation Pinpoint shares findings from a year long study to better understand healthcare social network influencers
That wraps this week’s review of news from and for the pharma insight community. I’ll leave you with an invitation to learn more about the benefits of real time data and offer you a personal demo of InCrowd’s on-demand platform providing you direct and immediate access to Crowds of screened and targeted healthcare professionals.
If you have tips, suggestions or resources you’d like to share leave us a note below and please feel free to suggest topics that you’d like to see covered in future posts.
