This May we wrote about Fashion Playtes, the Salem-based company that not only lets young girls customize clothing and outfits online, but have their designs actually manufactured and shipped to their doorsteps. Today, Fashion Playtes locked down another $4 million in funding led by Fairhaven Capital Partners with New Atlantic Ventures, Launch Capital and Golden Seeds. This raises their total funding to $5.8 million since August 2009.

Founder Sarah McIlroy is successfully channeling her game development and marketing background (Midway Amusement Games and Atari) and long-time passion for fashion to build Fashion Playtes. Traffic to Fashion Playtes has grown six-fold since their first round of funding in August 2009, from 5,700 monthly uniques to over 35,500.

After creating an account, children can choose from over 2 million options of designs and colors to create everything from dresses to jackets to headbands. To keep girls sticky and coming back for more, McIlroy allows girls to brand their own line through personalized labels. According to the company, 200,000 unique outfits and clothing items have been created on Fashion Playtes. The newly infused capital will help them expand their customer base and keep up with demand.

Since we last wrote about Fashion Playtes, they’ve been featured in the Huffington Post, Virtual Worlds News, Curious Parents, Redbook, and more locally in BayStateParent. Along with Blank Label and Gemvara, Fashion Playtes are working to make Boston the leader and home for the co-creation — or ‘me-commerce’ — revolution in e-commerce.