Greg Selkoe, CEO of Karmaloop, wants to let you know: “Boston’s subway system closes earlier than any other public subway system in the world.” That’s why he and the Future Boston Alliance are firmly behind late-night MBTA service. Now, they’re turning to the community for support.

This morning, bolstered T service became a reality. Come March 28, the MBTA will officially launch its late-night service. But, “Boston will lose late-night service if we don’t use it,” Future Boston Alliance wrote on Indiegogo.

Selkoe and Malia Lazu co-founded the Future Boston Alliance, “an organization that has come together to advocate and support the progressive and cultural growth of the city in the 21st century,” according to a manifesto posted on their website.

Now that Patrick has announced the details of pending late-night T service, FBA has announced a campaign to raise $35,000 to support late-night rides. “The goal of this campaign will ensure the public is involved in the roll-out and longevity of late-night T Service,” FBA says.

The $35,000 will be used to sponsor late-night T service and “build out night ridership programs including public education and T parties by targeted train stations.” If the goal isn’t met, the money will be deployed toward a smaller roll-out.

Last night, FBA released a video espousing the benefits of a public transit system that’s open later (above), which features short testimonials of people explaining why the service is so needed. Selkoe kicks things off, and Lazu concludes the minute-and-a-half video by thanking Governor Deval Patrick.

“When we first launch,” Lazu said, “we decided making sure the T could run later was a huge element of helping bring Boston into the 21st century. And we’re so excited that Deval Patrick is going to be offering Boston a chance to extend the T hours and have them up and running until two-thirty.”