InCrowd Industry Highlights for Pharma Market Researchers:
This edition highlights the growth in digital health, social networking platforms, rising uncompensated care costs, getting social in the pharma space and Pew Internet’s Health Online 2013 study:
– Digital health was the fastest growing industry segment at the 2013 Consumer Electronics Show. iHealthBeat covers the show and the implications of the United Healthcare exhibit in What the 2013 Consumer Electronics Show Means for Health Care IT
– Social networking platforms can add value to the healthcare industry, however due to sensitive areas within the sector, caution is needed. Social Eyes on… Healthcare from Business 2 Community offers an overview of two key social media areas and how they relate to the healthcare industry
– Uncompensated care costs — medical care for which no payment is received — jumped nearly 5% in 2011. In Unpaid Hospital Bills Rise To $41 Billion Annually Forbes covers results from a recent American Hospital Association report
– Want to reach consumers? Experts say ‘get social’ – easier said than done in the pharmaceutical industry. Peppers & Rogers Group’s Maneuvering in the Complex World of Pharma Social Media highlights the challenges and opportunities with social media in the pharma space
– Pew Internet and American Life Project’s ‘Health Online 2013’ focuses on ways people find and consume health content online and via mobile. MediaPost put together 5 Questions You Didn’t Think to Ask About Pew Internet’s Health Online 2013 Study paying particular attention to what the study says (and does not say) and the impact on developing and deploying digital health technologies
That wraps this week’s review of news from and for the pharma market research community. I’ll leave you with an invitation to learn more about the benefits of real time data and offer you a personal demo of InCrowd’s on-demand platform providing you direct and immediate access to Crowds of screened and targeted healthcare professionals.
If you have tips, suggestions, or resources you’d like to share leave us a comment below and please feel free to suggest topics that you would like to see covered in future posts.
