The 12th annual ePharma Summit wrapped today in New York City.

Weren’t able to make the summit?

No problem.

“Inside ePharma” is an exclusive podcast interview series featuring experts and leaders at the forefront of digital media and marketing in the pharmaceutical industry.

In the podcast interview Mobile Health Trend Blurs Marketing and Care Delivery, Joe Shields, Global Strategic Marketing at LifeScan, discusses the extraordinary shift that is occurring as marketers find themselves poised to play an unprecedented role in healthcare. Shields outlines the concept of “healthcare anywhere” and the opportunity for people in conventional marketing roles to expand their influence and impact.

Let us know what you think.

Do you agree with Joe? Is the mobile revolution enabling healthcare anywhere?