[UPDATE]: Bikeshare Holdings LLC today announced that it has entered into an agreement to acquire Alta Bicycle Share. Bikeshare Holdings LLC is a newly-formed investment venture that includes the CEOs of Equinox and Related Companies, of which REQX Ventures is apart of.

Jay Walder will be Alta’s new CEO.

“In an increasingly urban world, cities large and small are turning to bike sharing as a necessary ingredient of urban life. Bike share improves mobility and gives people control over how and when they travel,” said Walder in a statment. “We see a tremendous opportunity to leverage private investment capital and build highly engaging corporate and media relationships to create and enhance bike share partnerships in key urban environments.”

Alta noted further that the agreement will pump more capital into the company while also helping to boost customer experience. It’s unclear how much money is changing hands, or if the agreement will have any affect on Hubway’s prices.

[EARLIER]:

In an increasingly urban world, cities large and small are turning to bike sharing as a necessary ingredient of urban life. Bike share improves mobility and gives people control over how and when they travel. The enormous popularity of Citi Bike in New York provides a national model of how people are using this technology to enhance their quality of life and promote sustainability. We see a tremendous opportunity to leverage private investment capital and build highly engaging corporate and media relationships to create and enhance bike share partnerships in key urban environments.”

It’s being reported that Alta Bicycle Share, the operator of Hubway, is being sold to REQX Ventures and Equinox. REQX is a real estate company affiliated with Related Companies, a global real estate company with an office in Boston.

According to New York real estate news site The Real Deal, referencing a Capital NY report from Friday, REQX will bolster the Citi Bike fleet, the New York City bike-share system, by some 6,000 bicycles and has the ability to raise prices. REQX is also likely to have the power to raise prices for all of the bike-share systems it’ll operate, including Hubway.

Back in July we reported that a deal was in the talking stage between Alta brass and REQX.

The City of Boston is a partner in Hubway’s operations but it’s unclear at this time what effect the sale to REQX will have on the service.

“The City engages with a number of vendors, and those businesses often undergo changes,” Gabrielle Farrell, a spokesperson for the City of Boston, told me in July. “At this time, we don’t anticipate any immediate changes in the City’s Hubway service.”

More:

• Here’s why you still can’t get a tax break on bike sharing
• It’s an uphill battle to increase bike-share usage fees

BostInno reached out to Hubway’s marketing division for a comment; we will be updating this article accordingly as more details become available.

“REQX will also be in control of the company’s bike-share programs in Toronto, Chicago, Columbus, Chattanooga, Boston, the Bay area, Washington and Melbourne, Australia,” notes The Real Deal.

No details of the sale have been disclosed at this time.