The ‘New’ You Need
The fun, innovative, newsy stuff happening right around you.
Happy Friday, ITK readers! Hope you celebrated Pi Day like we did — with pizza 🍕 🍕 . We hope you’re enjoying this newsletter as much as we enjoy putting it together. You know what to do if you like what you read.
Alright, let’s begin …🥗🍱🍛: The season is changing and so must our diets and eating habits. Come summer, the soups will turn into salads and cappuccinos into cold brews.
And this summer, Boston will say hello to another plant-based meal startup: prettychill. Based out of Harvard iLabs, prettychill considers itself less a food brand and more a lifestyle brand.
Founded by 21-year-old Claire Spackman, a senior at Harvard University (where she’s studying psychology), prettychill is her second startup. She was also the founder and CEO of Rooted, food-technology startup that aimed to introduce and normalize the consumption of microalgae as a sustainable alternative to animal protein.
prettychill plans to launch with five to six plant-based meals that come in microwaveable bowls. Some options include thai coconut curry and vegan basil pesto, half of the meal options will be cauliflower rice-based.Read more: prettychill Wants to Bring Ready-to-Eat Plant Meals to Your Doorstep
Ok, Bose: Many NFL fans are familiar with Bose headphones because the league’s head coaches wear their audio equipment throughout every game. That’s about it. Aside from being the official headphone and headset provider of the NFL since 2014, the Framingham, Mass.-based private company tends not to publicly share much about its strategy and numbers.
In recent years, the 55-year-old audio equipment provider founded by MIT professor Dr. Amar Gopal Bose made moves in spaces such as fashion and augmented reality.
In the sports department, Bose did not limit itself to the football field, but launched partnerships with Mercedes Formula One Team and with the U.S. Ski and Snowboard Team. Overall, the company identified hearing loss and sleep wellness as two areas where they could find additional business opportunities. Read more: 5 Takeaways from The Ad Club’s CMO Breakfast with Bose
Robot in Your Closet: Literally. Ori Living, the MIT spin off startup that makes robotic furniture for urban spaces, announced a new line of robotic closets. Yes, robotic closets that expand and contract with a click of a button. Called “Pocket Closet,” this piece of furniture can double up as a walk-in closet, kitchen shelving storage or living room entertainment console. |
