Just one day after Facebook property Instagram announced it would be adding a video feature to its photo-sharing platform, its users uploaded 5 million videos in just 24 hours. Despite the fact that Instagram’s stable of users is upwards of 130 million, 5 million videos is more than impressive especially since everyone thought it was nothing more than a Vine copycat.
Showing just how expansive Instagram’s user-base truly is, TechCrunch noted this afternoon that “Even if we assume that each of the 5 million videos came from a unique user (an absolutely wild assumption, of course), that works out to around 3.8% of Instagram’s userbase giving the new feature a spin.
“In the first 8 hours alone, Instagram saw roughly a year’s worth of content uploaded.”
To digest easier just how much video users uploaded, CNet reported today that “At peak, Instagram users uploaded 40 hours of video per minute.”
The new feature allows users to shoot 15 seconds worth of video footage (compare that to Vine’s six seconds) and introduces 13 original filters to let amateur 15 second filmmakers feel more engaged in their amateur productions.
Another big upgrade is the aptly named “Cinema” feature. Together with a bevy of video scientists, Instagram was able to devise a way to rid the user of any possibly bumpy, inconsistent footage. Cinematic stabilization for videos cuts down on this for the smoothest possible shot possible.
The lengthier shooting, original filters, and cinema feature is the Zuckerberg co-founded conception’s attempt to break away from Vine, as the Menlo Park-based company as naysayers have accused “FB” of piggy backing on other networks’ success as with its Poke app debut after Snapchat.
Amid speculations from shareholders about how Facebook would generate more revenue–especially after failed attempts at a Facebook-intensive smartphone–the largest social network in the world is giving advertisers another reason to salivate and may take another cue from Vine in attempting to sell ad space to give exposure to its massive following.
