Currently iPad and iOS devices as a whole enjoy ad interaction rates that are more than double of web ad engagement, and Cambridge-based Jumptap is making it easier to serve them. Today the company announced partnerships with five mobile marketing companies and ad platforms, from startups to industry leaders. The partnership will enable Jumptap to offer a wide range of solutions to its big brand customers – solutions that focus on making it less complex to navigate the mobile ad playing field.
“Mobile rich media allows advertisers to maximize audience user engagement with a truly personal medium,” said Paran Johar, CMO of Jumptap “Still, making rich media simple is critical. We’ve partnered with the top providers in mobile, allowing advertisers flexibility of preference and the ability to run rich media anywhere on our network to achieve their ROI goals.”
The two companies based in Boston startups in the partnership announcements, including:
Celtra, a SaaS based self-service platform for publishers, ad networks and media companies to create, distribute and measure mobile ads. They make it simple to run ad campaign across different networks and mobile devices, and can make an ad with depth that looks and acts like an app. The company has raised $6.2M to date, most recently in $5M in January. Right now the company is on exhibit CTIA Wireless.
Fluent Mobile operates a mobile content organization and publishing platform used to build their first application Fluent News and soon to target advertisers with an algorithmic-driven mobile marketing platform. The company has raised $6.75M to date, most recently $5.5M in December.
Other companies who announced partnerships are impressive in their on rights:
Pennsylvania based PointRoll provide digital marketing solutions that “make an impression” – ones that power 55 percent of all rich media campaigns online. The company serves 450 billion impressions for two-thirds of Fortune 500 companies.
NYC-based Crisp Media is helping moving the mobile industry helps big brands like HBO ad Toyota build, serve and measure campaigns across all devices, browsers and mobile app platforms using HTML5. Formerly Crisp Wireless, the company has partnered with leading publishers from CNN to Hearst and the WSJ.
NYC-based Medialets has created a rich media mobile ad platform for publishers and ad networks that works across devices. The platform powers ads on News Corp’s much discussed the iPad app “THE DAILY,” and just last week Adobe announced it selected the company to integrate with its software to help publishers deliver targeted ad inventory across tablet devices.
Jumptap was founded in 2003 ad delivers 8 million mobile ad impressions a month Learn more about Jumptap and see the company’s recent announcements here.
