As if we couldn’t get enough of Kate Moss this month, Gucci has named her the leading lady in its latest campaign. In the clip, the 40-year-old supermodel dodges paparazzi while donning the Fall 2014 collection’s iconic Jackie bag – something I feel she’s done before, a time or two.

Image via elle.com

The one-minute film begins with Kate exiting a black sedan, cycling through a series of 60s-inspired outfits from the Italian house’s Fall 2014 collection. Accompanied by an extremely handsome man, she makes her way through an airport with the Jackie Bag, a favorite accessory of Jackie O (and appropriately named after her). The famous carryall was resurrected in 2009 by Gucci’s creative director, Frida Giannini, who chose Kate as the muse for this short film based on her free-spirited, trendsetter attitude.

Is the star of the show Kate the Great? Or is it the historic, soft leather hobo hanging from her arm? Either way, grab the popcorn. This is an ad well worth the watch.

By Mairead McGonagle, Staff Writer

What do you think of Gucci’s new campaign? Tweet us at @ruelala.

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.