Last month Littleton-based Livewire Mobile announced expansion of its mobile ad services, Ringspot, that enables carriers to take part in mobile marketing by playing targeted marketing messages while callers like you and I are waiting to connect with someone else or on hold.

Continuing with this product release momentum, today the company announced a new next-generation, IP-enabled update of its MyCaller ringback service that will harness the power of 4G. Since its first MyCaller ringback offering in 2002, Livewire now offers services across 6 continents, 23 countries and over 30 mobile carriers. According to this newest release: “With a dramatically reduced hardware footprint, increased traffic handling and storage capacity, the platform offers a new set of advanced features at a significantly lower installation and maintenance cost.”

Livewire has built one of the most comprehensive one-stop-shops for digital content solutions for mobile. Their customers include carriers, handset and tablet manufacturers, and media companies with content who are looking to enter the mobile market.

Key features include of MyCaller 4.0:

  • Next-generation architecture – up to four times the traffic handling and five times the storage capacity with up to one-fourth the footprint of the previous release
  • Increased modularity – further segmentation of the core elements allows precise, cost-effective dimensioning that scales from the smallest of mobile operators to the largest tier one operators
  • New subscription models – All-You-Can-Eat capability increases value to subscribers by allowing unlimited changes to their ringback tones each month for a flat fee
  • Calling-party ringbacks – instead of playing out to callers, this feature allows the subscriber to create the ringback experience they want to hear, whether it be music playlists, ads from favorite brands or the day’s top stories

“We continue to see ringback as an opportunity for growth in a mobile operator’s digital entertainment service portfolio,” said Matthew Stecker, president and CEO, Livewire Mobile. “With our latest release, we’ve lowered the barriers of entry for operators trying to bring ringback services to market and have increased the value of the investment by creating a multi-purpose service from a single platform.”

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