What would you do if you won the lottery?
One yellow sports car, a place on each coast and one in the islands, play it all in Vegas, maybe save it for a rainy day?
When Ji Kim took a risk and played the Connecticut State Lottery, he turned it into a $200,000 win and now he’s using that money to seed DijiPop, a new tech start-up out of Providence Rhode Island, that launched earlier this week at Shop.org’s Annual Summit in Dallas, Texas.
If you’re not familiar with the Shop.org or the Summit – it’s basically the “what’s next” in the technology that powers our shopping experiences. From social media integration to location based shopping, and more enlightened advertising solutions, like DijiPop, the Summit showed off the best of eCommerce innovations.
Kim, founder and CEO of DijiPop, has spent his career in eCommerce and since 2004 has had a vision to revolutionize eCommerce advertising. “I believe it’s done wrong,” said Kim, “banner-based systems are square, retail is round, it just doesn’t work.”
The opportunity for DijiPop comes from two places: 1) the large gap in the sophistication of eCommerce – basically from those that get it to those that either don’t or are too small to really make required investments on their own. 2) We all watch the news and know retailers are always on the look out for new ways to make money.
“When I’m in the cereal aisle, I’m looking for cereal, so show me cereal,” says Kim as he explains his innovation. DijiPops software fully imbeds into the retail site and helps retailers better manage online shelf space to advertise products to shoppers that are more inline with what they are shopping for. It also provides tools to help retailers sell advertising space, and thorough analytics for advertisers.
In short, it helps retailers better manage potential ad space on their site, while driving incremental sales – a win-win for the retailer and the product advertiser.
As a one-off solution, it’s a great innovation out of our neighbor state to the south, and an exciting company that I expect will see fast growth. What will be most interesting to watch is to see if a real “network” of eCommerce becomes available in the coming years, and if advertising your new skin cream across 10 health and beauty eCommerce sites becomes as simple and sophisticated as purchasing on Yahoo networks today?
A handful of retailers have already signed on and the company expects a few more “large” announcements as we head into the holiday season. We’ll be keeping an eye out to see what happens so stay tuned to see how Kim makes out on his lotto winning investment!
What are your favorite shopping sites? Local innovations like Rue La La are shaking things up- tell us what you think are the next big innovations in eCommerce? To learn more about DijiPop follow them on Twitter and Facebook.
What would you do if you won the lottery?
One yellow sports car, a place on each coast and one in the islands, play it all in Vegas, save it for a rainy day?
When Ji Kim took a risk and played the Connecticut State Lottery, he turned it into a $200,000 win and now he’s using that money to seed DijiPop, a new tech start-up out of Providence RI that launched earlier this week at Shop.org’s Annual Summit in Dallas, TX.
If you’re not familiar with the Shop.org or the Summit… it’s basically the “what’s next” in the technology that powers our shopping experiences. From social media integration to geo based shopping, and more enlightened advertising solutions, like DijiPop, the Summit showed off the best of ecommerce innovations.
Kim, founder and CEO of DijiPop, has spent his career in eCommerce and since 2004 has had a vision to revolutionize ecommerce advertising. “I believe it’s done wrong,” said Kim, “banner-based systems are square, retail is round, it just doesn’t work.”
The opportunity for DijiPop comes from two places: 1) the large gap in the sophistication of ecommerce – basically from those that get it to those that either don’t or are too small to really make required investments on their own. And 2) we all watch the news and know retailers are always on the look out for new ways to make money.
“When I’m in the cereal aisle, I’m looking for cereal, so show me cereal,” says Kim as he explains his innovation. DijiPops software fully imbeds into the retail site
and helps retailers better manage online shelf space to advertize products to shoppers that are more inline with what they are shopping for. It also provides tools to help retailers sell advertising space, and thorough analytics to advertisers.
In short, it helps retailers better manage potential ad space on their site, while driving incremental sales- a win-win for the retailer and the product advertiser.
As a one-off solution, it’s a great innovation out of our neighbor state to the south, and an exciting company that I expect will see fast growth. What will be most interesting to watch is to see if a real “network” of eCommerce becomes available in the coming years and if advertising your new skin cream across 10 health and beauty eCommerce sites becomes as simple and sophisticated as purchasing on Yahoo networks today.
A handful of retailers have already signed on and the company expects a few more “large” announcements as we head into the holiday season. We’ll be keeping an eye out to see what happens so stay tuned to see how Kim’s makes out on his lotto winning investment!
What are your favorite shopping sites? Local innovations like Rue La La are shaking things up- tell us what you think are the next big innovations in eCommerce?
