Let’s say, for the sake of argument, that you love crossfit. You can’t get enough crossfit, to the point where your lifestyle is built around elite fitness. You love crossfit so much that you post all your workouts and gear on Facebook, Instagram and Snapchat. Now, imagine if there was an exclusive online community for influential crossfiters like you to earn exclusive crossfit content, rewards and experiences. That is what Mavrck, a Boston startup that just raised 2.5 Million dollars, is providing for premier consumer brands.

Previously Splashscore, the company white labeled their original idea allowing brands to identify and activate their most influential customers to drive sales on social networks. So, why Mavrck do you ask? Lyle Stevens, CEO and co-founder, mentioned that, “Brands already have millions of fans, followers and email subscribers but they don’t know how to leverage the most influential. We want to be the data nerds brands can rely on as their wingman, thus Mavrck.”

Mavrck will use the funding to expand their platform with premier consumer brands who have passionate customers and grow their team to keep up with accelerating demand. One of their latest accomplishments was proving that one activated influencer can drive three conversion per month from their friends. Among the more than 25 brands that use Mavrck’s platform, the most notable are Unilever, Sears and New Balance.  

Previously, Mavrck worked with IDEA: Northeastern University’s Venture Accelerator to launch their business. While in the accelerator the company received gap funding to develop their platform and acquire their first customers. The founders, Lyle Stevens, Sean Naegeli, Chris Wolfel, still come back to the accelerator for mentoring and various connections to service providers or industry professionals.

Love their product? Love their team? Well, you’re in luck, they are hiring across the board. Take a look at their website and apply!