Mike Ross’ first campaign ad features the Boston Mayoral Candidate racing through various parts of the city distributing paperwork to anyone in his path. This is a quick analysis, but, judging by the black messenger bag, casual athletic wear, quaffed hair and his “We Won’t Stand Still” sign-off, Ross has made it known which demographic he is targeting: young professionals. His work out clothes also play into his physical fitness in public schools platform, while also, again, targeting young professionals in Boston with active lifestyles.

Other Boston Mayoral candidates are expected to release ads this week. Keep an eye out.