We’ve all seen the classic Internet fails like this:

And this:

Now, in their latest ad campaign, Legal Sea Foods capitalizes on viral videos of people doing stupid shit (like the ones above), telling their customers to eat more fish to avoid such a conundrum.

The new campaign’s slogan, reports the Boston Globe, is “Fish is brain food. We have fish.” The TV spots, which premiere on Friday, will feature real YouTube videos of idiots acting like idiots. Eventually, the campaign will draw on Legal Sea Foods’ customers to submit their own fails, creating a crowdsourced campaign of people who should have just eaten more stuff that came from the sea.

The ads certainly aren’t as controversial as past Legal Sea Foods campaigns, such as when the restaurant substituted the word “Jesus” for “Legal” on the popular Jesus fish symbol, or when they plastered the MBTA with signs like “Kiss my bass.”

Still, for those of us addicted to fail aggregators like Buzzfeed, the campaign plays well, even though the connection between misspelling a traffic sign and eating some trout is minimal. If nothing else, it’s great for a laugh.