Notoriously slow to social media, the fashion industry is finally starting to realize that not all of us made the top 3 of Project Runway and/or aren’t BFFs with Mary Kate & Ashley Olson. And while fashionably late to their own social media party, Fashion Week is starting to catch up to the times. While down in New York City I couldn’t help but diving into these slow movers.
Mercedes Benz New York Fashion Week launches today and from the press, to the models and the designers, everyone is finding their way online. So slip off your high heels girls…and men…Loosen up those ties, and get ready to catch the best of Fashion Week right from your laptop.
Facebook Runways:
A few designers are bringing their runway shows live to Facebook so you can get a front row seat to some of the best shows while they happen:
French designer Lacoste will stream its Spring/Summer collection live on Facebook. And in case you’ve been living under a rock, you don’t even need a Facebook account to view it. September 11, 10:00am
Perry Ellis will also stream live on its Facebook page, and is keeping fans up to date, revealing looks and casting models. While you’re there, check out their new “Project Beach” polo with proceeds going to support the Gulf Coast. Show September 13, 7pm
Fashionably Tweeting:
Better late than never, the fashion industry is finally getting on Twitter. A big “way to go” to Revlon, which launched last week (Sept 7) and quickly found it’s way to 1,000 followers.
In this industry of late adopters, Style.com has been a beacon of light. Yesterday, the brand launched “The Fashion Feed” to aggregate the best Fashion Week tweets.
“Style.com users like to be the first to know about anything fashion-related,” said Dirk Standen, Editor in Chief, Style.com. “With the Fashion Feed, they can find the latest, most relevant tweets from the shows in one convenient place, alongside all our reviews, photos, and videos.”
H&M’s YouTube mystery: Was it Professor Plum in the library with the rope? Swedish fashion giant H&M brought a bit of mystery to their latest YouTube campaign where it filmed 30-second clips of designers and asked viewers to guess who it was. Check out their YouTube page to view videos and see how good you are at this fashion guessing game.
Fashion Application: It’s slim picking when it comes to apps to follow Fashion Week news and again Style.com take the cake. The free iPhone app features videos, show schedules and gets you the best photos from the party scene. And in case you’re looking for a little more content, you can even access their blog with one touch.
What kind of fashion apps do you use? Should Fashion Week have a larger social media presence?
