You may know Boloco for its burritos, but one international company is eyeing the chain for its shakes – and not in a good way.

Yesterday, Boloco CEO John Pepper tweeted that Nutella hit his company with a cease and desist order:

[blackbirdpie url=”http://twitter.com/bolocoCEO/status/256345431116746752″]

At first, Nutella-maker Ferrero USA ordered the burrito chain to stop using its products altogether, which would have been a devastating blow for Boloco, whose Nutella blend is their number one selling shake, according to Pepper.

So, after rounds of discussion, Ferrero then told Boloco they can continue to use Nutella in their shakes, but not use the name “Nutella” on the menu, explains Pepper.

“This is not just that simple,” says Pepper. It’s more than just the cost of ripping down and reprinting menus that Pepper is concerned about; Boloco places a heavy emphasis on creating a company that is focused on generosity and positive community-building.

The Nutella shake is an “awesome opportunity for a partnership,” and perhaps Ferrero isn’t the right company for that partnership, says Pepper, adding that they’re looking for alternative chocolate-hazelnut spreads.

“How do we flip this around into something that’s better for everybody?” he adds, pointing to the Life is good burrito as an example of how Boloco works with other companies to create products that benefit both companies, as well as the community.

Pepper’s positivity in the face of adversity is inspiring, and throughout our discussion, he makes it clear Ferrero “had the right to do whatever they want” in this situation.

Near the end of our phone call, Pepper wandered over to look at some of the new spreads being tested elsewhere in the office. “Let’s blend them up today,” he told an employee.