Industry Highlights for Pharma Market Researchers:
This edition highlights how big data can be used to market for patient non-adherence, the rising demand for pharma digital content and services, key patient focused areas pharma brands must understand, what pharma can do while waiting for the FDA social media guidelines and an overview of healthcare spending:
– Using Data to Customize Marketing for Non-Adherence from World of DTC Marketing showcases how big data can help determine which patients are likely to become non-adherent within six to 12 months
– The Sacramento Bee ran Studies Show Pharma has a Strong Opportunity to Market to New Decision Makers via Digital Channels, a PRNewswire release revealing Pharmacists, nurses, and formulary decision makers show a demand for digital content and services from pharma
– Forging relationships with credible third parties that help provide value and service is critical for success in today’s consumer-centric world. Media Post Marketing: Health explains there are three key areas for Pharma brands to understand and address in Shopping Is Not Solving
– Two years ago the FDA announced they would issue long-awaited guidelines on how companies could use social media to promote their products and educate the public. 6 Things Pharma Can Do While Waiting For FDA Social Media Guidelines from Glen Gilmore can be helpful in the interim. The deadline now set in the FDA reform bill passed last summer is July 9, 2014
– Health Policy and Communications Blog put together Health Spending: For What, To Whom, and Where It Is Heading covering the most recent US healthcare spending report released in the January issue of Health Affairs
That wraps this week’s review of news from and for the pharma market research community. I’ll leave you with an invitation to learn more about the benefits of real time data and offer you a personal demo of InCrowd’s on-demand platform providing you direct and immediate access to Crowds of screened and targeted healthcare professionals.
If you have tips, suggestions, or resources you’d like to share leave us a comment below and please feel free to suggest topics that you would like to see covered in future posts.
