Pepsi is reinventing the way vending machines solicit soda to its most adoring fans. A new marketing stunt by the cola conglomerate gives away samples of its carbonated beverage for the easily affordable price of a simple social share.’ That’s right, Pepsi vending machines are giving away soda samples in exchange for Facebook ‘Likes.’

The vending machine was first introduced at a Beyonce concert in Antwerp, Belgium where it was absolutely mobbed by fans, according to CNet. Beyonce just happens to be the spokeswoman and brand ambassador for Pepsi, inking a fat $50 million deal back in December.

The new marketing campaign is simply a way for Pepsi to up its social media cred by garnering Facebook likes on its brand page. For it to work and spew samples of aerated sugar water, those with a smartphone can stand by the machine, ‘like’ the Pepsi Facebook page, choose a flavor, and voila there’s your free sample.

Similarly, for those who are technically inept (broke) and without a smartphone (like myself) a touchscreen on the vending machine allows users to sign in and ‘like’ the page, though an automated timer keeps from anyone being kept logged in for security reasons.

Pepsi could be changing the marketing landscape with this kind of campaign. Gone are the days when a free sample is met with a simple “thank you” and the customer is on their merry way. Large companies can aggregate user information through different social media platforms, but a direct link with a company’s product and the target’s statistical data is an advertiser’s dream. Pepsi will surely be able to tailor Facebook ads and other Pepsico product ads to those who like their soft drink and similar consumer goods.

“Thanks to this new way of sampling, we know exactly who liked, tried, and enjoyed an ice-cold Pepsi,” says a narrator of the video showcasing  the machine.

Check out the video detailing the Pepsi Like Machine: