InCrowd Industry Highlights for Pharma Market Researchers:

This edition highlights tech trends shaping the pharma industry, reviews data from pharma ads in mobile games, helps you create your own real time data dashboard, covers the best uses of twitter for the pharma industry and suggests who to follow for gathering social media regulatory intelligence:

– IndustryWeek outlines new technology that will continue to play a role in life sciences organizations: Six Tech Trends That Will Shape the Pharmaceutical Industry in 2013

– MediaPost covers why Pharma Ads Get Lift In Mobile Games: New data from Jumptap shows November pharma ads running in games saw the highest increase (315%) in click-through rates of any ad category

– Business 2 Community outlines steps for creating your own dashboard in Big Data For Marketing: I Want My Real-Time Dashboard; combining Big Data, social conversations and an understanding of prospect intentions in search insights – generating the results via web analytics

– The question is not whether pharma should be tweeting, but how can pharma best use Twitter: It’s Time to Tweet—How Pharma Should Be Using Twitter from PM360 offers tips collected from pharma marketing insiders on the best uses of Twitter

– Speaking of Twitter, The Regulatory Affairs Professionals Society (RAPS) compiled The 25 Regulatory Twitter Accounts You Need to be Following; arranging them by topic areas and industry expertise to assist you in gathering regulatory intelligence via Twitter

That wraps this week’s review of news from and for the pharma market research community. I’ll leave you with an invitation to learn more about the benefits of real time data and offer you a personal demo of InCrowd’s on-demand platform providing direct and immediate access to Crowds of screened and targeted healthcare professionals.

If you have tips, suggestions, or resources you’d like to share leave us a comment below and please feel free to offer topics that you would like to see covered in future posts.