Bostonians and 2014 Boston Marathon spectators from across the country and the globe have plenty of reasons to celebrate on Marathon Monday. One year after the fateful Boston Marathon bombings tore through Boylston Street, the city is still healing but the outpouring of support and affection around all aspects of the race has been tremendous. Poland Spring is hoping to parlay those positive emotions into a substantial donation to The One Fund Boston.
The official water of the Boston Marathon since 2008, Poland Spring has pledged an astounding $250,000 to The One Fund Boston to help with the relief of those most affected by last year’s tragedy. The money will help The One Fund focus on community building, coordinating programs and various services.
But that’s not all. Poland Spring will also be setting up a “Cheer Meter” at mile 19 to measure the amount of applause, enthusiasm and exuberant roars from those lining the Marathon route.
The interactive and visually-based installation will record just how loud spectators can get, and Poland Spring will make incremental donations to The One Fund of up to $10,000 based on volume levels.
For those of you who struggle with math in the same capacity of myself, Poland Spring will donate a lump some as much as $260,000 to the local philanthropic organization.
“This year’s race is not just a marathon, it is a symbol of the strength, resilience and unity of Boston and its people,” said Tim Brown, President and CEO of Nestlé Waters North America in a statement. “With Poland Spring coming from Maine since 1845 and our headquarters in Connecticut, we have long-standing ties to New England and are honored to be able to help those touched by the One Fund Boston. We hope our donation inspires the same commitment from others.”
Mile 19 is the perfect location for the “Cheer Meter” as it comes right before Marathon participants attempt to tackle the infamous Heartbreak Hill in between miles 20 and 21. Though not the steepest ascent throughout the course, Heartbreak Hill is situated at a spot where runner’s often “hit a wall.” Surely some extra positive reinforcement, along with the knowledge that the cheers will lead to charitable donations, will be a welcome and optimistic acclamation for participants to enjoy.
For more Boston Marathon information on transportation, security and route details, check out our comprehensive Marathon guide here.
Related: On April 30th, BostInno presents a 45 minute showcase featuring interviews with top influencers taking a deep dive into the New Economy exploring who the business leaders are, how education and the workplace are changing in light of new business, and the challenges and opportunities ahead for city policy and infrastructure. Find out what’s next for Boston onApril 30th at BostonUpFront.
Photo credit: Greg M. Cooper
