The end of January we interviewed Wellesley-based mobile startup MobiFlex, detailing how the company was working to integrate with Google Docs. Today, MobiFlex let us know this integration is complete, and in fact has landed in the Google Apps Marketplace.

MobiFlex is the startup which has created a web-based mobile app builder. With a drag and drop interface, MobiFlex enables businesses to create inexpensive Android and iPhone apps without needing any developer or programming knowledge.

MobiFlex is the first mobile app creation product to be offered in the Google Apps Marketplace. The business apps offered here make it a place for enterprises to find quality apps that integrate with Google — from CRM solutions to project management solutions. The addition of MobiFlex to the Google Apps Marketplace means enterprises can use Google Docs to power data for the front end of their custom-built apps.

Typically, outsourcing development for creation of a mobile app can cost you anywhere from $10k-$50k. MobiFlex claims to make apps in 1/10th the time and price; however, it offers a monthly fee based on number of users whereby you’ll have to consider whether the service is right for your business or not. The app creation service is free for the first 14 days, and then you can publish your apps in the iTunes App Store or Android Market for a one-time $99 provisioning fee. Keeping it there and tweaking the app through MobiFlex will charge you a monthly fee that runs anywhere from $15 to $300.

Want a glimpse of the DIY platform? Check out the video below:

In the press release, which you can read in full by clicking the link at the top of the page, MobiFlex lists 15 “real world” examples of how businesses can use the MobiFlex solution and benefit from mobile:

  • Restaurant updates “Today’s Specials” coupons to nearby users in real time based on GPS.
  • Architecture firm’s engineers get design specs and permits stored in Google spreadsheets.
  • Insurance adjusters upload accident photos and reports to for faster claim servicing.
  • Courier Service updates delivery schedules in real time based on the GPS locations.
  • Bicycle Shop customers reserve bikes, get promo coupons, and share trail maps & photos.
  • Construction Contractor managers share site status and upload photos for faster reports.
  • Distributor keeps sales teams up to date on inventory, pricing, and partner incentives.
  • Retailers can easily set up and update “Today’s Specials” to push to their users in real time.
  • Car inspectors can photograph an accident scene and upload a report for claims servicing.
  • Music artists can keep their fans up to date with new release and concert schedules.
  • Real estate agents can take photos and info for new home sale listings.
  • Plumber can the price and availability of a part at a customer’s home.
  • Trade show exhibitor can provide “At Our Booth” announcements to show attendees.
  • Local hardware store can send local promotions to compete with chains.
  • Law firm can share confidential documents.
You can read more stories on Boston startups, technology and innovation at https://www.bizjournals.com/boston/inno