After being moved by the inspiring message in Dan Savage’s “It Gets Better” campaign, Travis Lowry and Conor Clary founded the Rainbow Chronicle last year, a user-reviewed site that ranks businesses, places, people and events based on their LGBT-friendliness.

Although straight, the Tufts alums saw the site as a way to help Boston’s LBGT community.

“I started to realize that I could create something that puts the power of the internet to a little bit better of a use,” Lowry told BostInno last spring.

After a seed round of funding last year, the duo used Rainbow Chronicle as a test platform, conducting dozens of interviews to determine who was using the site and how they were using it.

The answer was clear: 93 percent of Rainbow Chronicle’s traffic was from users rating local places. With that in mind, the team went to work, refining the site’s messaging, adding new features, and expanding their demographic.

The result: OutGrade.com.

OutGrade is focused on one thing: grading local businesses on their gay-friendliness or their homophobia, explains Lowry.

The revamped site is meant to be used by both gay and straight individuals. Users are encouraged to leave reviews, which are then aggregated and plotted onto a map using colored pinpoints.

Businesses, says Lowry, are psyched to be a part of the network, and  that’s how OutGrade hopes to become profitable. “The majority of the time, local businesses were excited about this.”

Over the next few months, Lowry and Clary hope to reach 100,000 users and raise an additional round of investment.

They’ve also recently partnered with Travel Zoo “to curate gay friendly local deals for both sites’ readership as an initial step in connecting LGBT friendly businesses with the LGBT community,” according to a press release.

OutGrade is available on the web, as well as in the iPhone App store, and is expected to land in Android’s Google Play store within the coming days.