It’s hard to imagine life without Sam Adams beer. But 30 years ago, Jim Koch was just getting started. He brewed his first beer, started the Boston Beer Company and introduced the world to the first Sam Adams Boston Lager. Oh how times have changed – but fortunately, the beer hasn’t.

For those of you who plan to celebrate Sam Adams’ 30th birthday with their flagship Boston Lager or seasonal beer selection – we salute you. Over the years, Sam Adams has not only stood the test of time, but has also managed to successfully diversify their offerings and solidify their brand – both nationally and internationally.

So, in honor of Boston’s beloved beer (and 30 years of Boston Lager) we’ve compiled a little Sam Adams throwback – starting with their 2014 birthday video.

30 Years of Boston Lager, 2014

For the Love of Beer, 2012

Sam Adams Soulmate, 2007

Sam Adams “170 Beers,” 2003

Sam Adams, 1995

Image via Kafziel