Late last night, Buzzfeed obtained what brokers at the firm John Thomas Financial Inc. call the “Golden Pitchbook.” In it is a scripted play-by-play for the privileged brokers who graduate from cold-calling 14 hours per day to show the brokerage house’s investment in them. Sounds cool enough until you realize that JTF has been investigated by the FBI, Securities and Exchange Commission, and Financial Industry Regulatory Authority for the pitchbook’s, to put it mildly, overly-aggressive tactics.

Tommy Belesis is the founder of JTF and the Ari Gold-like head honcho who Buzzfeed notes is notorious for “intimidating employees with threats of maligning their broker records and, in one case, running over an employee with his car.” It’s no wonder that someone with such an egotistical and appallingly belligerent demeanor has supported the passing down of a pitchbook riddled with duress and harassment tactics.

Supposedly, the mysterious pitchbook stems from the 1980s at Bear Stearns from where it was passed down into the hands of a bright-eyed, bushy-tailed JTF broker and has since been championed by Belesis. But, according to Buzzfeed’s inside source, “secret, privileged information. Some people at the firm don’t even know about it.”

So what’s so controversial about a scripted pitch, something that telemarketers and salespeople use all the time?  For one thing, the pitches obliterate the line between aggressive and utterly offensive and disgustingly manipulative, as evidenced by the pitches many young and naive brokers strive to use called “Don’t Pitch The Bitch” and “My Clients Are Rich and Smart, Unlike You…”

Other pitchbook lowlights include:

Slap a client down before building them back up – If someone won’t buy from you, try subtly belittling them before building them back up with feigned concern.

Emphasise that they have the clients’ long term interests at heart – Explain that you want to make them money long term. If they don’t love you now, they’re going to love you in six months. This is all about helping them out.

Suggest that all their other clients are very rich and intelligent – Say things like, “My firm has turned the average investor into millionaires and the millionaires into multi-millionaires.”

Tell clients that if they don’t buy now the opportunity will be gone – This buying opportunity is about ‘now’. Tomorrow, later, it will be gone.

These implications toward JTF and Belesis are serious to put it lightly. This could be strike three for Belesis who “In March, the SEC charged Belesis with fraud for a hedge fund scheme in which he steered bloated fees to JTF. A month later, Finra filed a formal complaint against JTF regarding the firm’s actions in Februrary of 2012, when it allegedly pushed shares of America West Resources, Inc. (AWSR) common stock on investors, thus inflating the price. ”

To view the pitchbook and excerpts obtained by Buzzfeed, check their site here.