Emojis. Yes! With endless opportunities, technology allows us to experiment with branding, advertising, and social sharing. Brands who were brave enough to be the first to try out Instagram, Snapchat, Twitter and other social platforms are now moving to using emojis. Companies are gradually incorporating emojis into their content as a way of communicating more effectively with their audience.

With Millennials engaging more with visual content, marketers need to shift from traditional forms of content. And what better way to do this than using easy hashtagable emojis! There are many benefits to using emoji branding, but you should always be cautious when adapting this to your branding strategies. Remember emojis aren’t for everyone. 😉

PROS:

Say more with less.

                An emoji can help set your brand’s tone of voice.

                Mobile friendly.

                Emojis humanize content.

CONS:

Emojis aren’t for every brand or context.

                They cannot replace content.

                Emojis can be misinterpreted.

One brand that has taken emoji communication to a new level is General Electric with their #EmojiScience initiative. With their curation of science videos, images and experiments, GE invites the audience to engage with and be educated on all things science. With special guests like Bill Nye (who doesn’t love Bill Nye?!) kids and adults alike can learn about the science of sleep, through emojis!

While brands might be reluctant to use emojis because they might not see the added value, emojis, as the above example shows us, can be creatively used to communicate with, engage, and even educate Millennials and Generation Z.

And remember, an emoji can be worth a thousand words – think about that next time you use these