Remember the time value of money equation? The idea that money available today is worth more than in the future.

At InCrowd we believe that same idea applies to data.

Knowledge that you have today, that you can act on from an informed position, is worth more than learning the same information two weeks from now.

We were interested in your thoughts on the subject and recently ran a SmartPulse to get your feedback on real time data.

Do you agree? Is there a time value to data?

Do you conduct real time market research at your company?