This week we look at leveraging social intelligence in pharma, the drive in healthcare needs from the boomer generation, insights into building social confidence in pharma, a new clinical trial professionals community along with industry blogs to watch and the effect of content in the healthcare industry:
– Social intelligence has advanced well beyond cursory “buzz” via narrow keyword monitoring. The tandem of big data processing and complex concept modeling delivers deep, powerful views into markets, patients, brands and competitors. Five Ways Advanced Social Intelligence Guides Pharma Strategy from Pharmaceutical Executive outlines five ways pharmaceuticals are currently leveraging advanced social intelligence to drive strategic decisions
– The average American over 65 has multiple chronic conditions, accounting for one third of all healthcare spending in America. Furthermore, they spend an extra $1,456 out-of-pocket for insurance, medical services, medications and supplies. Baby Boomers Driving Healthcare Needs from World of DTC Marketing shares an infographic put together by Concordia University with data from government sources
– Weber Shandwick Health has partnered with Pharmaceutical Market Europe to produce a new study, Digital Health: Building Social Confidence in Pharma, which explores how global pharmaceutical companies are using social media to engage key audiences. The study examines in detail the specific challenges that communicators face in developing and executing social strategies and identifies how professionals are overcoming these barriers
– Rebar Interactive put together 10 Clinical Trial Blogs You Should Know About and also includes an introduction to AccrualNet, an online community of clinical trial professionals. Here you’ll find strategies, tools, resources and a community of colleagues devoted to improving patient enrollment
– The politics of healthcare aside, the data storm internet marketers have lived within and know well is coming to healthcare. How Curation Cures Cancer from Scoop.it predicts healthcare will become more dynamic than Google, and defines healthcare as really three distinct engines: providers, consumers and researchers
That wraps this week’s review of news from and for the pharma market research community. I’ll leave you with an invitation to learn more about the benefits of real time data and offer you a personal demo of InCrowd’s on-demand platform providing you direct and immediate access to Crowds of screened and targeted healthcare professionals.
If you have tips, suggestions or resources you’d like to share leave us a note below and please feel free to suggest topics that you’d like to see covered in future posts.
