Tom Brady may be suffering from a cold, but Super Bowl Sunday is fast approaching regardless. Hopefully you have your party plans already sorted out so you can focus on the important things: the commercials.

Buzz has already surrounded this year’s Super Bowl ads in a few different ways. For one, NBC announced that they’ve recruited Tumblr to host each commercial online, immediately after it airs on TV. The point of the partnership is to complement the online live stream of the Super Bowl, which will run with different advertisements than its TV counterpart.

A second piece of Super Bowl commercial news? The NFL will be airing its own ad spot during the game in the form of a PSA discussing domestic violence. Yeah.

Watch the commercial here, and try to focus on the message itself (rather than the horrible PR the NFL had to suffer through in 2014 that led to this PSA), which is “When it’s hard to talk, it’s up to us to listen.” The message is relayed by a detached woman’s voice calling 911 to her house, but pretending to order a pizza, as the screen moves across a damaged home.

This PSA will air during the same football game that will air this Carl’s Jr. commercial, which reverts back to their tired – seriously, so so tired – method of objectifying a woman, in this case, Charlotte McKinney, in order to sell a cheeseburger. It’s supposed to be an all natural burger, but they’re still leaving a terrible taste in our mouths.

Another point of controversy comes from GoDaddy, which never seems to strike a great chord with its advertisements that usually star scantily clothed women (see Carl’s Jr., above). This year, however, the backlash against GoDaddy’s Super Bowl commercial was so strong that the website hosting company has already decided to replace it.

But no sexism was involved. Just a puppy who lost his way, only to make it home and find out that his owner has sold him off using a site she built on GoDaddy. Criticism stemmed from the undertones that the commercial promoted puppy mills and animal abuse.

After backlash, GoDaddy CEO Blake Irving responded to The SPCA (@animalrescuers on Twitter) to say that the ad had been pulled.

Watch the ad – you won’t be seeing it during the game – below, which proves just how much GoDaddy underestimated the emotional weight of a sad, lost, adorable puppy.

GoDaddy’s ad was also a horrible take on the popular Budweiser commercials, which also star a cute puppy, and manage not to promote animal abuse. Rid your recent memory of the bad puppy ad by watching the good puppy ad from Budweiser below.

Another message we can all get behind during the Super Bowl’s commercial breaks? Maybe it’s smart to save a little bit of money. Newcastle has gone for an ad spot, but didn’t want to spend millions of dollars, so what did they do? Recruit 36 other brands – like Brawny, Vanity Fair, Lee and Jockey – to join them in one commercial. Things get entertainingly chaotic, but it’s the message behind the commercial (i.e., the ridiculous amount of money being spent on these minute-long Super Bowl slots) that counts.

Now, let’s move on to the barrage of celebrity-studded Super Bowl commercials. Because unless you have a notable star pushing your product in between plays, how do you expect people to pay attention to the TV when they could be eating more queso? This seems to be a question that many, many brands ask themselves as they film their game day spots.

Pierce Brosnan for Kia

The former James Bond actor proves he’s still got the action-packed “perfect getaway” on the brain, but the KIA guy just wants him to take an innocent trip to the mountains in their 2016 model.

Kim Kardashian for T-Mobile

“What, she has a sense of humor?? Whodathunkit.”

Mindy Kaling for Nationwide Insurance

Mindy’s such an every-girl, we’re supposed to buy that she’s always felt invisible, could actually really be invisible, and then buy insurance.

Victoria’s Secret Angels for Victoria’s Secret

Spoiler: Not only are the models fully clothed in this Victoria’s Secret spot, but they’re playing football. But it’s not about whether they win or lose, it’s about whether or not your boyfriend remembers Valentine’s Day is coming up.

Be sure to look out for one more celebrity during the Super Bowl ads: Tom Brady. Not only will he be performing as the Patriots’ quarterback, but he’ll be appearing as a potential sperm donor during a not-yet released commercial for ‘Ted 2.’

Featured image: Screengrab via YouTube/Budweiser

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