According to Gartner, the enterprise content management market is expected to grow at a compound annual growth rate of 9.5%, from $3.3B in 2008 to $5.1B by 2013. And TechTarget (NASDAQ: TTGT) is looking to capitalize on it. Founded in 1999 and based in Newton, Mass. now with a market cap of $282M, today TechTarget announced release of their latest property, SearchContentManagement.com.

TechTarget has a family of ~60 media properties in the tech space that brings together buyers and sellers. The company also monetizes the platform through events, lead generation, and customized marketing programs on the properties.

SearchContentManagement.com is launching with 100k members and several top advertisers, including Google and IBM. The site will publish articles and resources like white papers to help companies “manage and leverage unstructured data as a corporate asset.” SearchContentManagement.com covers all aspects of information management strategy, from enterprise content management (ECM) suites and collaboration platforms such as Microsoft SharePoint to sentiment analytics solutions and more.

“We are excited to add SearchContentManagement.com to TechTarget’s lineup of information management-focused websites,” said Mike Bolduc, Publisher of TechTarget’s Business Applications and Analytics Media. “With 80-85% of corporate information now in unstructured files, emails and other content, today’s enterprises are experiencing extreme data chaos as they struggle to keep up with exponential levels of data growth. SearchContentManagement.com is poised to take advantage of this long under-served market segment and is already meeting the advertising needs of top ECM providers.”

TechTarget reported $95M in revenue last year, and this new property opens another revenue stream reaching a new market.