This edition covers seven emerging trends in pharma communications, FastCompany’s top 10 innovative healthcare companies, The Healthcare Hashtag Project, social media’s influence on non-adherence and the rise of pharma spending from Africa’s middle-class:
– 2012 saw a more open, communicative pharma industry emerging and it’s a trend that needs to continue to address misunderstandings about the overall industry. 7 Emerging Trends in Pharma Communications from HealthWorks Collective shares the top trends in external pharma communications from Paul Tunnah, CEO & Founder of pharmaphorum media
– FastCompany recently released their annual guide to the businesses that matter most, the ones whose innovations are having an impact across their industries and our culture. The Top 10 Most Innovative Companies in Healthcare highlights their selection of innovative healthcare companies
– The folks at Symplur decided it was time for the healthcare twitter community to mobilize and organize so they created The Healthcare Hashtag Project. The goal is to make the use of Twitter more accessible for providers and the healthcare community as a whole by organizing a comprehensive directory of relevant hashtags
– eyeforpharma set out to answer how much weight does the physician carry today and how much sway can social media hold over the choice between adherence and non-adherence in How Much are Non-Adherent Patients Influenced by Social Media?
– By 2016 pharmaceutical spending in Africa is expected to reach $30 billion, driven by a 10.6% annual growth rate that is second only to Asia and in line with Latin America. Drugmakers Eye Africa’s Middle Classes as Next Growth Market from Reuters highlights why Africa is changing for pharmaceutical companies
That wraps this week’s review of news from and for the pharma market research community. I’ll leave you with an invitation to learn more about the benefits of real time data and offer you a personal demo of InCrowd’s on-demand platform providing you direct and immediate access to Crowds of screened and targeted healthcare professionals.
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