This week we take a look at definitions for big data, maximizing social media streams, solid facts on health literacy from the WHO, efficiencies CRO sponsors should know, and transitioning Rx to OTC:
– Big Data isn’t just about having more data nor is it all nicely organized into one tidy definition. One thing everybody does agree on: big data is a big deal and will lead to huge new opportunities in the coming years. 7 Definitions of Big Data You Should Know About from SmartData Collective is a handy – and somewhat cynical – guide to some of the key definitions that you might see out there
– Social media streams are great places for hospitals, clinics, healthcare systems and private practices to showcase their doctors and services. Business 2 Community’s How Healthcare Marketers Can Maximize Social Media Streams looks at a few of the platforms and offers some simple steps you can take to make sure you’re maximizing the effectiveness of your social streams
– The World Health Organization’s Health Literacy Solid Facts report is now available for viewing and download. The WHO Solid Facts series was launched 15 years ago as an accessible source on Health Literacy aimed at addressing the consequences of weak health literacy competencies on individual health and health systems as well as offering tools based on evidence and examples to support policy action in this field
– Quanticate sets out to answer how Clinical Research Organization (CRO) efficiency can be understood in 4 Efficiencies in Clinical Research Organizations a Sponsor Should Know which also includes their Data Efficiency and Program Efficiency in Clinical Trials white paper
– Pharmaceutical companies are finding new strategies to manage product life cycle. Big pharma is Finding New Ways to Expand Drug Life Cycle by Transitioning Drugs from Rx to OTC from MedCity News reports on drug developers that are identifying and transitioning prescription drugs to the over-the-counter market, with the blessing of the FDA
That wraps this week’s review of news from and for the pharma insight community. I’ll leave you with an invitation to learn more about the benefits of real time data and offer you a personal demo of InCrowd’s on-demand platform providing you direct and immediate access to Crowds of screened and targeted healthcare professionals.
If you have tips, suggestions or resources you’d like to share leave us a note below and please feel free to suggest topics that you’d like to see covered in future posts.
