Whether you are in pursuit of the next best sandwich, want to conquer your fear of public speaking, or launching a marketing communications campaign through social media, check out this week’s roundup of the top 10 posts from BostInno’s partners.

Top 4 Reasons You Need Social Media in Your Marcom Campaign

Social media is a free tool that has exponential potential to add value to a brand, and when utilized correctly in conjunction with a marketing and communications plan, it can provide substantial return for a campaign. In this day and age, businesses cannot ignore the fast-growing and engaging platform that is social media, and Gabriel Marketing Group breaks down the tangible benefits social media has on a marketing communications campaign.

Your Audience Doesn’t Have to Be Naked – Prime Positively Instead

We’ve all heard the old adage of picturing the audience in their boxer shorts to ease public speaking jitters, but for many people this technique doesn’t quite cut it when it comes down to overcoming the very real fear of speaking in front of a room full of people. Bob Faw of Hult International Business School draws on his 25 years of experience to offer applicable tips on how to conquer public speaking anxieties, from thinking positively of your audience to playing a movie inside your head.

3 Sandwich Shops that Will Make Your Mouth Water

If you’re a Bostonian in the downtown area, chances are you are usually in hot pursuit of the next best sandwich to get your hands, and mouth, on during lunchtime. EiQ scoured the area and found some of the most popular, efficient and downright delicious sandwich shops in town.

Coolest Companies: Enviable Office Perks

Once again, BostonFest is coming to Boston’s World Trade Center on August 13th, and nominations for Coolest Companies 2015 are already pouring in. Take a sneak peek at some of the nominated companies, and what makes them so cool, from in-house ping pong tables, foosball and shuffleboard, to furry mascots and Hawaiian-themed Fridays. And don’t forget to get your ticket to BostonFest before it’s too late!

5 Tips for Healthy Eating to Energize Your Work

Quick and convenient meals may seem like a suitable option on busy days, but convenient does not always mean healthy, and these poor eating habits can negatively impact work productivity and overall well-being. Virgin Pulse offers substitutes for some of those lunch-time vices, such as swapping out a bag of potato chips for some kale chips instead. Take a look at these easy changes that you can make to jumpstart a healthier and more energized life.

Best Guest Ever? With These Gifts in Hand, It’s You

Whether you are just staying the night, or enjoying an entire weekend under someone else’s roof, arriving with the perfect gift is essential to being the best guest. Rue La La provides featured gift ideas from their new “Gifts Under $30: Never Show Up Empty Handed Boutique,” ranging from hometown treats to essential entertaining musts.

Paddle Peddocks Island With REI

The Boston Harbor Islands is a national state park home to America’s oldest light station, beaches, campsites and Peddocks Island, a large and beautiful island that’s played host to scenes of Martin Scorsese’s Shutter Island. Boston Harbor Island Alliance, in partnership with REI, is offering a unique opportunity to explore the Boston Harbor Islands and Peddock Island through a kayak tour of the entire coastline. The six- to eight-mile journey includes a lunch overlooking one of the best views of Boston’s skyline.

You’ve Got This: How to Master 3 Trending Looks

Rue La La turns its attention to the trendiest male fashion looks and offers tips on how the everyday guy can achieve the latest style. From dressing down a summer suit to sporting a Don Draper-esque ensemble, this is the summer to start acing the in-vogue outfits.

3 Biggest Mistakes with Enterprise Mobile Apps

The global market for enterprise mobile apps is fast growing due to many businesses’ plans to deploy 10 or more mobile apps in the next two years. Rocket Farm Studios examines the recurring mistakes companies make when creating a enterprise mobile app, from adding too many bells and whistles to not playing nice with the other apps in town.

Ways to Stay Well on Summer Vacation

Vacation is a time to relax, recharge and oftentimes indulge in ways that may cause a little extra baggage around the waistline. Virgin Pulse offers tips on how to unwind and still practice healthy habits while soaking up the sun and spending time with loved ones, from beach workouts to making the right choices in order to still enjoy that midnight ice cream run.