At the helm of Yahoo! Marissa Mayer is making some aggressive moves. Just as the ink on her landmark acquisition of Tumblr ha dried, today Yahoo! announced it acquired the California startup PlayerScale, which makes software infrastructure for cross-platform gaming. Thus far no financial details have been disclosed.
PlayerScale made its bones by essentially pairing users and channels with independent app and game developers so the user can source the content onto their respective device through PlayerScale’s infrastructure software.
The Yahoo! public relations team had this to say in a statement issued today,
“The team has built an incredible gaming platform that is used by over 150 million players worldwide. We intend to continue to support and grow PlayerScale’s technology, and we look forward to building great new experiences on Yahoo! using the PlayerScale platform.”
Much like Yahoo! has promised to do with its recent Tumblr acquisition, PlayerScale looks to remain relatively untouched by Mayer and the higher-ups, and it will continue to produce its current products and services. Playerscale founder Jesper Jensen posted the following message on PlayerScale’s homepage.
Today is a great day — both in our journey with PlayerScale and for users of our Player.IO product. We are happy to announce the next big step toward our goal of building the best possible gaming infrastructure platform: we have been acquired by Yahoo!. And don’t worry, we’re not going anywhere. Our platform will continue to support the same great games that you love playing today … and in fact, it will only get better from here!
Our goal has always been to help developers build the best possible games, without having to worry about building and scaling the infrastructure required to operate today’s biggest successes. In working with the folks at Yahoo!, it has become clear that we share this passion.
We have spent the past four years growing a three-person startup into a product that powers games played by over 150 million people worldwide and we are adding over 400,000 new users every day. In the last four months alone, we have increased our daily user growth rate by almost sixty percent. With Yahoo!’s backing, we can crank out awesome products and improvements to our platform faster than ever before. We will continue to support our existing product and deliver new services to help you grow and manage your success in cross-platform gaming — whether it’s casual, social or mobile.
Today marks a milestone for PlayerScale and I want to sincerely thank the team, our developers and millions of users for the adventure so far and can promise there will be more to come.
– Jesper Jensen
