Here at GMG, we often discuss how to effectively integrate PR efforts with marketing strategy. Why, you may ask? To ensure that not only our clients’ business goals are aligned, but that their messaging remains consistent! 

As a technology marketing company, our clients often come to us for advice on this very topic. We sat down with Leah Nurik, CEO of Gabriel Marketing Group and Michi Morales, VP of PR, to talk about integrated marketing tips for PR professionals. If your PR efforts aren’t aligned with your marketing strategy, you won’t have seamless messaging – and exposure – for your audience, including customers, shareholders, investors, anybody. It’s important to have your tech PR, inbound, branding, SEO, and other marketing strategies in sync so you can deliver a consistent and efficient message.

So here you go – ‘On The Fly with GMG’ and three tips to ensure that your PR efforts are integrated with your overall marketing strategy.

Let us know your thoughts! We’d love to hear from you @GabrielMrktg