Trading lower 65% of the time after earnings reports, Apple hopes to roll off with a big day in the market tomorrow. Recent product launches include new iPhones and iPads, meaning that this earnings announcement comes with great anticipation for analysts and consumers alike. Beating out an expected announcement at just under $8 profit / share with $8.26 profit  (revenue of $37.5 billion) while the DOW remains virtually unchanged, the team at Apple seems confident beating out the markets now and in the future with expansive plans rolling out new products, technology and software.

Despite grumbles about high price points and OS changes, consumers continue to offer up dedicated brand loyalty to Apple products in virtually all aspects of daily life. Fresh excitement comes with mentions of TV’s and the iWatch that has been rumored about for years. With the holiday season just around the corner, Apple stock appears as if it will continue to rise as the company continues its mission of market domination.

Live updates RE: Apple Earnings can be found here

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